Description
What it does
- Eliminates undesirable yellow tones from blonde and grey hair
- Infuses blonde and silver tones with brightness and shine
- Nourishing Australian naturals gentle cleanse the hair and scalp
- Non-Toxic formula supports good health and well-being
- Gluten-Free, Cruelty Free & Vegan
Why it works
Aloe Vera lightly hydrates and moisturizes the hair and scalp. Blue-Violet Pigments a color shine molecule designed to neutralize undesirable yellow tones from the hair, revealing refreshed and brilliant blonde and silver tones. Organic Desert Lime a natural antioxidant that helps eliminate free radicals and prevent premature aging. Jojoba Esters are naturally derived from Jojoba oil, the esters help retain color and prevent fading. UV Protection guards the scalp and hair against fading and damage. Vitamin B5 ensures the hair and scalp maintain optimal hydration levels.How to use
After wetting hair, apply liberally. Massage into scalp and around the hairline. Leave in for a minimum of 2 minutes. For a more intense result, leave in for a maximum of 5 minutes, then rinse.For an extra dose of blonde maintenance and hydration, follow up with O&M CONQUER BLONDE MASQUE.



Hannah –
This is the best purple shampoo for my blonde hair.. It really helps with any brassiness that may occur and gets my ashy blonde back to where I like it! I would recommend this to all blondes!!!
Amy –
Best Purple Shampoo EVER! Ive tried them all! Cuts the brass and smells nice.
Lisa –
I gave my sister the O&M Conquer Blonde line because she recently got a platinum blonde. Being Asian, her hair easily turns orange but since using this purple shampoo, her hair has never looked more beautiful! The tone is amazing that I want platinum blonde now! Lol
Deb –
My hair was getting brassy and I truly did see a difference in using it, and I'm back to the ashy blonde I had.